SPORTS AT 3PM...

An Open Question to the students...

Hello, everyone...

I'm brewing an idea that I am going to share with my fellow faculty
next week and would love to hear your thoughts on it prior to.

It is an exciting time for the USF SM Program as the faculty and staff
are preparing to put together Implementation Plan that will hopefully
shape the long-term viability of our Program for the next 5-7 years.
We're considering many changes, small and big, to be implemented
to BETTER SERVE the needs of our students.

Personally, I'd like to maximize this opportunity and put a marketing
spin to it as well, incorporating a new message to be sent out to the
internal and external audiences of our Program. Specifically, I'm hoping to
develop a simple Integrated Marketing Communication that
will hopefully augment the perceptual effects of some of the changes
that we are considering to make.

I'd like you to vote or comment on your favorite "message" or "tagline"
from the pool of options listed below. This is not a formal survey
nor is it guaranteed it to be signed off by the USF Leadership team,
but I'd like to get a feel for your reaction if we were to do something like this
in the near future. I'd like to have some student feedback to work with rather
than to present this idea as a singular voice of a faculty.
Please remember this is still very much a "covert" operation and would
like to keep it that way until the "timing is proper" (borrowed from Canseco's
interview on the ABC's Night line las tnight :-)
Your comments or posts will be highly appreciated.

------------------------------------------------------------------------------
If we were to adopt a marketing "tagline" (ex. "Just Do It" for Nike) in all
of our future internal and external communication (ex. USF SM merchandise goods,
letterheads, biz card, website, alumni correspondence, advertising on SBJ...etc),
what would be your favorite tagline from the below list?
If you have other neat ideas, please do not hesitate to share. THANK YOU.

1. USF Sport Management - The premier GRADUATE Program

Punctuate the new rigor and standards the way a graduate program should.

2. USF Sport Management Program - "Not your everyday sport experience..."

Highlight the unique learning experience in the heart of San Francisco

3. USF Sport Management Program - "Game On."

Emphasize the sport-centric atmosphere and rigorous curriculum.

4. USF Sport Management Program - "For serious business leaders in sport." ( or "where Business leaders in sport are nurtured")

Focus on the heightened rigor and tighetend target audience.

5. USF Sport Management Program - "Your career in sport business starts here."

Again, emphasis on the career-oriented grad students (our strength in alumni network)

6. USF Sport Management Program - "Educating the minds and hearts of tommorrow's sport leaders..."

USF MIssion Statement massaged little bit to fit to the sport context.

7. USF Sport Management Program - "Innovate, Motivate, Educate."

No need to remind our sport theme. The simlicity could give an "all-business" impression.

Study Asia...

One of the projects that I would like to get started this summer while in Korea is the
USF Sport Management Study Asia Program...
Looking to kick off in Jan-Feb 2009, I'd like to bring
10-12 grad students from USF Sport Management to observe,
understand, and appreciate the diversity of global sport business
by spending a week or so in Asia...

Ideally, I'd like to visit a major sporting facility/event, a sport business venture,
and an academic classroom from each of the three countries... Korea, China, and Japan...

 

Need to look for an agency who can take care of transportation, accommodations, meals, and sightseeing during the trip...

The first stop would be Korea...gotta visit the World Cup Stadium in Seoul,
then maybe a visit to Seoul National Univ or Sogang University...and then
to Chosun Ilbo or  K-League... ooh...gotta take them to one of those chicken-cage
driving ranges in Korea - a place where future LPGA dreams are being conceived...

The next stop will be China - gotta visit the Bird Nest in Beijing and LG China
with KK, and maybe a visit to the Olympic Organizing Committee...gotta look for a sport management program there...

The last but not the least destination will be Japan...with a stop at Nike Japan with Jim Godbout and the Tokyo Dome...one of the J-League teams would be interesting too...I also need to get a hold of a Japanese Sport Management professor...

It will be fun...

(From left: The Bird Nest in Beijing, World Cup Stadium in Seoul, Tokyo Dome)