Here's the Powerpoint on Sponsorship.
This is the text-only file to reduce the size of it.
The content should not be any different from what I will
use in class. You know I've been the sponsorship guy
all my life, so please know this stuff by heart for the exam next week (wink, wink).
Download sport_sponsorship_ch_14.ppt
I used to require my students to buy the Stotlar textbook on Sponsorship as well,
but I thought this summary file would save you some dollars. If you're interested
in learning more about this topic, please search for this book on Amazon.com.
Thanks and have fun!
PS: I won't try to BS you on this one - I won't be able to have your Cialdini book report graded completely by this week. I've done some on the plane but I've got this big research article submission due this week on the Beijing Olympics that I need to finish and it's been taking longer than I had hoped for. We full-time (as opposed to adjunct or term) faculty at USF are expected to deliver top-quality teaching as well as research, so it is a big thing for me. Sorry about the inconvenience and appreciate your understanding, but I will share the article with you on Week 6 (after the exam) and will have them all graded by that week, I promise :-)
Link to Amazon.com page on this book
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