Cool Blogs that I visit irregularly...

1. How can you lead a successful career by having a 4-hour workweek?? 
Sounds like a joke, right?
Here's the answer...Again, it's all about innovative thinking...
CLICK HERE...

2. Another innovative approach in brand-building process...
From the traditional 2-D brands to a 5-Dimensional Brands...
Buckle up, people...
CLICK HERE...

3. Here's the original email I had exchanged with with the author of this blog...
(his reply first)...He's another INNOVATOR in Sales and Marketing fields...
CLICK HERE...

Andrew,

Thanks for reading! Take a look at my lens:

http://www.squidoo.com/seth

and you'll find the best I have to offer...

On Dec 19, 2007, at 1:27 PM, Joon-Seo Andrew Choi wrote:

Hello there...

Love your blog.

Just a quick question. I am trying to put together a new biz dev class (sport-skewed)

for my grad students. I have looked at a number of MBA-type traditional textbooks.

on sales and biz dev but nothing is really clicking. Any new approach or suggestions

from you would be appreciated. Any literature from your stable? Thanks.

Andrew

 

 

J. Andrew Choi, Ph.D.
Assistant Professor
Graduate Sport Management Program
University of San Francisco

4. The author of one of my favorite books..."Rules for Revolutionnaires"...
One of my ex-Nike bosses got me the book when I left the company in '99...
THE BLOG...

WHO IS THIS "GUY"??

Comments

[Jeff Swisher]

Yes, the 4-Hour Work Week -- pretty cool idea. However, I have yet to put much of it in practice. So far, the only "outsourcing" of my life has been limited to delegating ironing duties to the local dry cleaner; and cooking to my girlfriend. But I'm considering placing a web cam in my seat for Tuesday-night classes, so I can view lectures in real time on my laptop as I enjoy a "mini retirement" in Australia. Indeed, I'm striving to join the "New Rich." -- J. Swisher, Cohort 29

[Tucker Baksa]

The innovation approach to the brand building process was very, "eye opening". Not knowing a lot about Marketing coming in to Dr. Choi's class I was amazed that over 80% of commercial communication appeals to our eyes. I would have thought sight and sound would combine to be the major factor in commercial communication. It will be interesting to see how our other senses are incorporated into future commercial communication.